History, For The Future
One Small Step for Nemo... One Giant Leap for Nike Snowboarding
In an effort to raise awareness and spark enthusiasm for the Nike Snowboarding brand, Nemo and Nike Snowboarding saw the opportunity with the Winter Olympics in Vancouver CA to launch ARIES2010, snowboarding’s first time capsule celebrating snowboarding’s history, product innovation and personalities. The ARIES2010 Time Capsule project is a multi-disciplinary experience blending historic archiving, documentation, artistic curation, physical installations and educational and entertaining events. The full project came to fruition at the Boardroom, a key snowboarding retailer located in Vancouver, CA. THE INSTALLATION INCLUDED: + Time Capsule + ARIES2010 commemorative Book + Historic & cultural artifacts + AREIS2010 commemorative t-shirts + Limited edition Aries2010 nesting dolls + ARIES2020.com website + Snowboarding photography retrospective For a comprehensive look at Project: Aries2010, visit the website: http://www.aries2010.com For more high quality video and download, go to our vimeo page: http://vimeo.com/9950982
