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A Bird’s Eye View
A new look at Bell’s Dirt helmet line
With Bell’s line of dirt helmets we wanted to rethink the way helmets are traditionally portrayed on riders. Shooting the “Bird’s Eye” view allowed us to show the helmet on a rider in an original way while still giving the viewer legit action in an intriguing environment. Josh Letchworth’s talent for lighting and exposure give it that je ne se qua that takes it over the top. We love these.
