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Bell Moto 8 Helmet Campaign
Great athletes, great product
For Bell's Motocross helmet line, our primary challenge was to create an ad strategy that would showcase their top-tier MX athletes while still giving prominence to the featured product. Because the ads were due to their respective publications the day after a race, the ads were produced in a single day using fresh race-day photos. The ad system had to support the quick turnaround and be flexible enough to support a victory should a Bell athlete win. And with James Stewart on the roster, that was often the case.
