Value Hotness

A premium ad for a value product

The Bell Vortex is a modern interpretation of Bell founder Roy Richter’s vision of affordable, stylish and effective head protection: Snell 2010 protection and 12 premium colorways for under $170. Damn. The ad creative sparks an immediate desire for the product. A deeper look reveals the unprecedented value within its segment.

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Bell Vortex

Comments

  • posted by Buzz Saw 12.21.2010 at 10:54 PM

    THIS IS POPPIN LIKE CHERRIES!