Globe Bicycles Makeover
A Brand Relaunch Focused on Design
We are in the midst of a bicycle resurgence; the first of it’s kind since 1970. With the popularity of cycling on the rise, respected cycling vets, Specialized Bicycle Company, were well positioned to meet the demands of this boom. SBC set out to relaunch their line of city-inspired Globe Bicycles. The focus of their new initiative was centered around design. Nemo, being rooted in smart design and bike culture, was the perfect fit. We were challenged to design and create Globe’s first stand-alone catalog to accompany the anticipated product launch. Globe’s new tone was considered in every aspect of our efforts: paper, size, DIY ‘zine style layout, and the streetwise images of friend and action photography icon Tobin Yelland. The two day photo shoot was scripted, casted, and art directed by Nemo. Our collaborative efforts produced an authentic take on the modern urban cycling culture. This natural approach to the catalog creation paired seamlessly with Globe’s new direction of effortless, understated, classic bike design. Anytime we work with people who value design, sunshine, and pedaling with friends is an endeavor we'll gladly be a part of.
