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HOTEL DELUXE COLLATERAL

Combining the golden age of film with the modern boutique hotel.

Provenance Hotels wanted their fifth hotel to be imbued with a sense of glamour from days gone past, 1930’s Hollywood to be exact. Our task was to give the hotel’s identity a sense of rich history without the feeling cobwebs and mothballs. The first challenge came in the name. Usually anything called, “Deluxe” is probably the furthest thing from it. So we strategically focused on the “Luxe” and surrounded it in a stylized chandelier from the hotel’s entryway. Once we settled on the logo, the rest of the collateral fell into place; sepia tones, warm parchment, period photography, ochre and a playful lavender to sex things up.