HOTEL MAX COLLATERAL
A pin-striped Helmut Lang suit meets fuchsia socks.
This turn of the century Seattle hotel, needed to shed its sordid past, so when it came time to renovate, the owners gave it a new moniker, Hotel Max. Each floor is designed to showcase floor-to-ceiling, black and white photography. Nemo designed the identity and advertsing to add some color and flare to the hotel’s black, grey and white color palette. This was truly an instance where we wanted the art and design of the hotel to shine, rather than having a wildly ornate identity system. With a logo taking inspiratioin from transit icons, we developed a system of gunmetal metallics paired with orange, red and fuchsia. This system was used on a varitety of colateral, including: print advertising, business cards, menus, brochures, website, shower curtains and even a vibrator box (these are not your typical hoteliers).
