Establishing an Image
A strong sport needs bold visuals. Nemo redesigned all stadium signage, team collateral and logos to raise the aesthetic of the Lumberjax and establish a graphic look that hits as hard as a Jax cross-check.
What kind of "comments" did you get from the high salaried teams?
Lets just say, a VP called the Jax VP to make it known how they felt. The Jax thought it was great to get people riled up!