NIKE RSG RUNNERS SUMMIT
Event Graphics
In conjunction with the Nike Hood to Coast Relay—the largest running relay race in the world, stretching 197 miles from the top of Oregon’s majestic Mt. Hood down to the Pacific Ocean beaches—Nike invited a host of international sporting goods vendors to the Nike World Headquarters in Beaverton, Oregon, to not only view the latest in Nike’s running product, but also to take part in the “mother of all relays” itself. The goal of the campaign was to showcase what was new at Nike while simultaneously celebrating Nike’s running heritage. Large-format banners and oversized display cases, touting Nike’s most famous international runners throughout history, graced the floors and halls of buildings and rotundas. Visitors got to immerse themselves in Nike’s running history, attend enlightening lectures and workshops, as well as try Nike’s newest product themselves on some of the most beautiful roads in the world.
