STREETAIL DISPLAY
Nike 6.0 Retail, Spring 2008
In Spring, 2008, we fit the shredding, kick-ass sun/fun Nike 6.0 culture within the malls of Muzak. Our retail initiative threw hard grime on the shiny tiles of the malliverse, rocking action sports energy for product display. Visually, it was bring the noise. The Nike 6.0 brand team shared the brand cadence with the nemo environmental team. The 2-D graphical elements were translated into beat-up crates and rusty oil drums-- props portraying the raw, weathered sense of surf, snow and street. We planted dingy telephone poles at haphazard angles, spraying graffiti-like tags everywhere. It’s impossible to give props to any one thing in a campaign. The truly integrated campaign fired on all cylinders and moved Nike 6.0 product thru this retail world out selling vertical brands 3 to 1 in same month sales.
