Blogs

BRANDING OUT IN THE COLD

2008 Custom Snow Park Event Branding

In winter 2008, Nike 6.0 flashed the idea of building the ultimate snow park past Snowboarder mag. Made to showcase the hottest up and comers in the sport, built by the top designers at Mammoth, the dream ploughed into reality. Nemo’s branding work would be a 360 swipe at everything from PR, posters and invites, down to the event experience itself. This unprecedented event had no mold to follow, so we were on our own. To start, Adam Haynes illustrated his version of the dream park in Mammoth: rough, fun, accented in orange, it was totally 6.0. Using this as our center, we fired rad collateral at a triple target of press, riders, and fans. Our entire graphics package included screen-printed event invitations, PR kits, posters and hand-outs. Then we went real time, tricking out The Launch in physical visuals. We began by branding the face of the earth itself. Bright 6.0 orange grids sprayed in the snow before ramps marked the entire park. Worn down with every ride, they only became more 6.0: real, used, thrashed. High above, two huge helium 6.0 balloons floated in the blue skies, providing overhead I.D. Then the Seagull vehicle was packed in snow, stashed high on top of a ramp. The surreal touch let riders bang out moves over a car suspended in the air, providing a trademark/landmark perfectly in tune with 6.0’s wildstyle vibe. The five day event was a major success.