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Safer, Made Easy

Because Helmets Shouldn't Be Hard

For the launch of the “OneStep Fit System” children’s Helmets, Giro and Bell Helmets needed a way to communicate the benefits of their new technology to both consumers and dealers. Nemo answered with a simple, yet affective story told through print, web, and video. Across all mediums, the message is clear: Helmets should be quick, easy, and fun. All of these ingredients are necessary to keep parents and young ones happy on their bikes. After all, wearing a helmet should be a no-brainer. Big props to Wilderness and Aaron Draplin for the OneStep logo.