LICK THE BOOTH: HARDCORE GERMAN
Orage Booth at The German ISPO Trade Show
Welcome to ISPO: six sweaty German kilometers of indoor convention chaos, packed with outdoor/action sports brands. Swarming with 2,000 other exhibitors all hot for distribution, this Goretex orgy demands one hard booth. Staking our claim, Nemo set out to represent Nike Orage in it's first European foray. Standing out in the face of 60,000 industry visitors hustling between parties, fashion shows, and Euro hootenanny is no joke. Flash and trash would have been helpful, but Nike Orage--synonymous with style and high performance-- ruled out naked snowboarding. Considering this would also be a 3 year stay for the booth, the haus would have to be rocked noyce and smoov. Timeless. Cross-contintental collaboration was in order. We designed the booth in Oregon for a Montreal-based company, to be fabricated in Italy and finally installed in Europe. We found our groove on the high end, going 007 with a modern, alpine chalet. Wood grain floors and frosted glass were set off with crisp, high res portraits of Orage atheletes. Walls were painted with modern, geometric tree designs. Chrome and white leather stools lined an inviting bar, offering shelter from the busy convention. Mixing the downhill action of the slopes with the sophistication of modern minimalism, our Orage booth was sleek and inviting, a chic oasis in the storm of the convention.
