Authentic Experience Paired With Robust Utility
In the wake of launching their new brand mantra "Ride for Real," Salomon Snowboards set out to dramatically refresh their web presence to clearly communicate their updated point of view. Clean and corporate is replaced with a rich worn aesthetic, bold type, and robust functionality. It's easy for riders to get stoked for the upcoming season with a wealth of full-screen video, blog content, and a seamless filter tool helps them find the perfect gear. CREDITS Nemo - Visual and User Experience Design Instrument - Information Architecture and Web Development