UP CLOSE WITH SMITH 2008

MARKING SIX SEASONS OF SICKNESS WITH SMITH

Smith Optics and Nemo have been hammering it out for six seasons. That’s lots of alcohol, tobacco and many fired-up nights of pure insanity revolving around glasses and goggles. From set designs to film, product layout to paper stock, we’re all about building brand personality through images that shape and define the Smith experience. In 2008, the bar was raised to stupid rad levels, simply by going back to the basics. The time-tested equation of athlete-driven imagery plus product was further inspired by our quest for heroes within the art world. Taking a dash of the Chuck Close approach, we treated our images to look borderline half-dead while bringing details to life, and BAM...objective achieved. The catalogs, print and digital formats all command attention and the product is elevated to hero status. As we roll up our sleeves on season number seven, the challenge is new but the constant each year is our process: go deep into the market and mags, pinpointing ways Smith can stand out in a world flooded with action and graphical barf.

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Comments

  • posted by Jae Jung 02.06.2009 at 06:42 PM

    To whom this may concern Hello, my name is Jae Jung. I am an International student at the Art Institute of Portland and studying graphic design. I am currently in my Senior year and building my portfolio for graduation and was hoping that you could answer some questions of mine. I have attached an interview sheet to the email. Please respond in any manner that is easiest for you. The quicker the better. Thank you very much for your time and effort. Interview Questions: ------------------------------------------------------------------------------------------------------ What are the duties and responsibilities of your job? How did you acquire the necessary education/training/experience to get where you are today? How did you get your present position? What are some of the likes/dislikes, rewards/frustrations about your job? If you could cut your job in half, what would you keep and what would you give away? What qualities should a person possess to be successful at this career? What are the resources I may use to find out more about your industry? Who are some people you think would be good for me to speak with? What are some related occupations I might research to get a start in my career? What do you look for in a portfolio? -- Jae Jung 503.679.5728 www.designerjae.com

  • posted by Rodger 02.09.2009 at 07:05 PM

    Thanks for the questions Jae Jung. We host semi-frequent Nemo factory tours we'd be glad invite you to take part in. Send us an email via the pop-up menu below and we'll notify you of the next scheduled tour, and get some replies to your inquiries. Thanks for your interest! /Rodger

  • posted by Matt 02.24.2009 at 08:43 AM

    Yeah I dig it