Purist Hydroflo
Descriptive and Benefit Driven Naming
You would assume that a global bicycle brand would devote little energy in something as small as a water bottle, right? Think again. The story and success of the Specialized water bottle dates back to the early days as one of their first products. Unsatisfied with the stiff plastics, inconsistent colors/graphics, and delayed production time in importing bottles from Europe, Specialized set out to make the best bottle available. And they did. This year, once again, Specialized reinvented the water bottle. As one of our first projects for Specialized Bicycles Equipment group, we were asked to name their best bottle yet. The new bottle was focused around three key benefits: effortless flexibility, high flow, and pure taste. With creative collaboration and our previous naming project experience, we arrived at a name that could tell Specialized's unique water bottle story perfectly: the Purist Hydroflo. Even though our flexible bottles don't clink like glass, we'll toast to our first of many awesome projects with Specialized Equipment.
