One Fast Catalog

We've Got the Need for Speed

Nike Athletic Training introduced a new Vapor Series line for SP/SU 11. The new product offering revolves around 3 characteristics: super light, ultra strong, and FAST. Nike needed a book for their sales force to educate buyers on the differences between the Vapor Series and Nike’s other lower level footwear and apparel lines. Nemo crafted a catalog that visually translates the benefits of this new top tier gear. The key product pages were printed on clear acetate to convey how lightweight and fast the Vapor Series products are.

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Catalog Cover with Acetate Layer Cover Spread 1 Spread 2 with Acetate layer Spread 3 with Acetate Layer

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