NemoHQ

HP Blackbird Interactive

Mon, 14 Jul 2008 00:00:00 +0000

HP asked Nemo to come up with a website for the flagship product in the HP with VoodooDNA line (at the time called HP Labs). Nemo created a look to fit the covert approach HP took in developing the machine , as well as matching the aggressive and sophisticated design of the product. Blackbird 002’s incredible power and capacity are showcased through fast animations and a sleek, hi-tech feel with dramatically lit product on black backgrounds.

SMITH OPTICS Print Collateral

Fri, 18 Jul 2008 00:00:00 +0000

SMITH OPTICS sells to a variety of action sports consumer segments, and they rely heavily on their printed collateral to tell their brand message. NEMO produces up to 8 different catalogs every year for SMITH, handling everything from product and lifestyle photography, to design and print production.

BOY EATS DRUM MACHINE

Fri, 25 Jul 2008 00:00:00 +0000

Jon and the guys from Boy Eats Drum Machine came to NEMO looking for a new album cover for their upcoming limited release 12”. Based on pre-existing artwork, we came up with an idea that physically uses the art while incorporating elements from their actual music. On top of all that, we got all the members of the band involved without them having some cheesy band photo.

Nike Snowboarding SIA Booth

Mon, 27 Oct 2008 00:00:00 +0000

In January 2008 Nike Snowboarding debuted at ye olde SIA handshake exchange in Vegas. Our environment design team was tasked with transforming a garden variety 20’X40’ rectangle into a full blown brand experience. Internally, this booth was a high profile project for Nemo and Nike; it was a statement that needed to reflect a year’s worth of toil building product, making marketing, and quietly assembling a roster of heavy hitters—Danny Kass, Austin Smith, Annie Boulanger, Eric Jackson, Louie Vito, Laura Hadar, and Justin Bennee. Industry curiosity was rife, so we had to come correct. Blending a background in backyard ramp building with a love for all things boutique and bangin’, Curits Maddox and crew cooked up a kick-ass booth. Equal parts art installation and branded story, they showcased Snow’s vibe, product, and team in a truly Nike way. Choice details included compound radiused walls, exposed exterior ribs, and physics-defying flat interior space. NYC artist Mark Dean Veca was tapped for portraits of the athletes; the goods were displayed in CNC-routed frames. The highly anticipated boot product was highlighted via a series of custom rapid-prototyped mini-boots. We also tipped our caps to Swoosh heritage through a custom Air Force 1 display. Props to the peeps at Pinnacle Exhibits for helping us bring the vision to life.

HP Blackbird Print / Retail Collateral

Fri, 25 Jul 2008 00:00:00 +0000

HP asked Nemo to come with up a website for the flagship product in the HP with VoodooDNA line (at the time called HP Labs). Nemo created a look to fit the covert approach HP took in developing the machine , as well as matching the aggressive and sophisticated design of the product. Blackbird 002’s incredible power and capacity are showcased through fast animations and a sleek, hi-tech feel with dramatically lit product on black backgrounds.

Nemo - Steve takes one in the ass

Sat, 25 Oct 2008 00:00:00 +0000

SMITH Exclusivo

Sun, 27 Jul 2008 00:00:00 +0000

Smith Optic’s first Exclusivo line came in the form of a snowboarding gear collab blending their long-standing craftsmanship with Spacecraft's signature graphics — a volatile combination of mindful workmanship and haphazard DIY skills. Taking cues from the results of this dynamic combo, we built a majority of the visual elements for the site by hand. Utilizing an array of tools that would make any craft-freak proud, we merged x-acto™ knives, tape, glue, wire, topless cardboard boxes with Flash to create a scripted set of user controlled video dioramas. Production on the site ended in a hail of shotgun fire and a torrent of flame. Literally. We were listening to the Conet Project at the time, a 4 disc set of shortwave radio transmissions, many of which we used in early builds of the site. Recordings it turns out, were the inspiration behind sequences in Lost and a song by Wilco,who sampled it without permission to the tune of a 30k settlement won by Conet’s documentarian, Akin Fernandez. The piece just didn’t feel the same without the samples, but he obviously meant business. So we asked for permission. Not only did the reply contain approval, it also carried with it reasoning that stands out among the high compliments for Exclusivo. "I always check the work of people who want to use TCP, firstly to make sure that it isn't some evil corporation trying to sneak a free ride, but also to get a sense of the quality of the work itself. As I said before, this stuff is just so good I felt that it must go out as designed no matter what, and any barrier to that happening would be a bad thing."

Nike Summer Hoops Retail Initiative

Thu, 07 Aug 2008 00:00:00 +0000

The NBA quits it in June, but when heat waves hit, the summer ballers are on. Street courts fill with fast pick-up games, trading NBA superstars for neighborhood flavor. Rocking with personal style and flair, summer basketball is a whole nother market. Our Summer Hoops retail initiative helped Nike flip sales towards this flamboyant persona. Playing with tag lines, we found an anchoring element in words. Words are like teams: letters have to stand together to make sense, but also live individually. Running with that, we set product amidst 3-D lettering in wild-style positioning. To convey the feeling of unique flair, our letters stood in place but off-line, like players thrown into a pick-up game. Colors switched and flipped from letter to letter, showing the individual intensity and bright appeal of the summer player. Splashed with brightness, lined with neon, or faded in gradient shifts, the bold color scheme featured Nike product amidst their artful jumble. It was a fast break of pop color through the summer retail experience.

Nike 6.0 Spring 2008 Retail Initiative

Thu, 07 Aug 2008 00:00:00 +0000

In Spring, 2008, we fit the shredding, kick-ass sun/fun Nike 6.0 culture within the malls of Muzak. Our retail initiative threw hard grime on the shiny tiles of the malliverse, rocking action sports energy for product display. Visually, it was bring the noise. The Nike 6.0 brand team shared the brand cadence with the nemo environmental team. The 2-D graphical elements were translated into beat-up crates and rusty oil drums-- props portraying the raw, weathered sense of surf, snow and street. We planted dingy telephone poles at haphazard angles, spraying graffiti-like tags everywhere. It’s impossible to give props to any one thing in a campaign. The truly integrated campaign fired on all cylinders and moved Nike 6.0 product thru this retail world out selling vertical brands 3 to 1 in same month sales.

Nike RSG Runners Summit Event Graphics

Thu, 07 Aug 2008 00:00:00 +0000

In conjunction with the Nike Hood to Coast Relay—the largest running relay race in the world, stretching 197 miles from the top of Oregon’s majestic Mt. Hood down to the Pacific Ocean beaches—Nike invited a host of international sporting goods vendors to the Nike World Headquarters in Beaverton, Oregon, to not only view the latest in Nike’s running product, but also to take part in the “mother of all relays” itself. The goal of the campaign was to showcase what was new at Nike while simultaneously celebrating Nike’s running heritage. Large-format banners and oversized display cases, touting Nike’s most famous international runners throughout history, graced the floors and halls of buildings and rotundas. Visitors got to immerse themselves in Nike’s running history, attend enlightening lectures and workshops, as well as try Nike’s newest product themselves on some of the most beautiful roads in the world.

ORAGE Booth

Thu, 07 Aug 2008 00:00:00 +0000

Welcome to ISPO: six sweaty German kilometers of indoor convention chaos, packed with outdoor/action sports brands. Swarming with 2,000 other exhibitors all hot for distribution, this Goretex orgy demands one hard booth. Staking our claim, Nemo set out to represent Nike Orage in it's first European foray. Standing out in the face of 60,000 industry visitors hustling between parties, fashion shows, and Euro hootenanny is no joke. Flash and trash would have been helpful, but Nike Orage--synonymous with style and high performance-- ruled out naked snowboarding. Considering this would also be a 3 year stay for the booth, the haus would have to be rocked noyce and smoov. Timeless. Cross-contintental collaboration was in order. We designed the booth in Oregon for a Montreal-based company, to be fabricated in Italy and finally installed in Europe. We found our groove on the high end, going 007 with a modern, alpine chalet. Wood grain floors and frosted glass were set off with crisp, high res portraits of Orage atheletes. Walls were painted with modern, geometric tree designs. Chrome and white leather stools lined an inviting bar, offering shelter from the busy convention. Mixing the downhill action of the slopes with the sophistication of modern minimalism, our Orage booth was sleek and inviting, a chic oasis in the storm of the convention.

Nike 6.0 Print

Sat, 25 Oct 2008 00:00:00 +0000

Nemo and Nike: After four years and eight campaigns of Nike 6.0, the House of Swoosh told us it was time to grow up. Luckily, they meant 6.0, and not us. (Some things aren’t possible) Tasked with maturing the multi-action sport brand to reach an older audience, we pulled out our leverage and hit that equity, retooling the entire brand. First, we cashed some reality checks. The fantastic elements of action sports were traded for the radically real. Instead of shooting “Wow it’s so cool!” pics of magnificent flying leaps, we caught the everyday rad. Beat up shoes, funky peoples, and cool action shots framed in more common locales brought 6.0 down to earth. Rough design elements like wood, cement and paint splashes brought in the grit. Drawings by Adam Haynes showed a beat up, worn down universe of nicked up gear and cracked pavement. This was the real side of action sports, part of the hard world our older target market was navigating. Once our feel was locked, we pulled in talent to rock it. From our rich and far-flung network, Nemo tapped over 23 print creatives to bang-up layouts. This multiplicity of takes, splashed with trademark Pantone 811, blended lots of looks into one strong vision. Peppered through 15 action sports mags (4 Surf, 2 Snow, 3 BMX, 3 Wake, 1 SKI, 1 Moto and 1 Freeride), it made l’il Nike 6.0 all grown up. Awww…

Nike 6.0 Pier Pressure

Thu, 07 Aug 2008 00:00:00 +0000

When Nike 6.0 Pier Pressure hit year two, it was time to amp up the brand. Pier Pressure was now hardcore surf eventage: the 20K purse pulled surfers riding towards the Bilabong World Junior Championships. Hammering this brand meant standing out in surf world, but standing within the Nike world. For 2008, Pier Pressure had upgraded to an Association of Surfing Professionals (ASP) Grade 4 event, making it the highest rated Pro Junior ever in North America. Help in hitting the new, sophisticated look came from artist Adam Haynes. He painted the famous Huntington Pier, iconic in surf circles, swallowed by a massive wave. The scale emphasized Pier Pressure as a major destination on the circuit. Bright orange colors tied Pier Pressure to Nike 6.0, and Hand drawn graphic lettering touched on the free form, DIY roots of surfing. The look extended digitally, branding the entire web site in similar shades. Hit by (INTERVIEW FOR NUMBERS) users daily, it showed everything from surf tides to surfer profiles. Constantly streaming video of events put Pier Pressure on the global map, expanding the Pier Pressure brand for following years.

Nike 6.0 2008 WQS Qualifying Series Branding

Thu, 07 Aug 2008 00:00:00 +0000

Series event at Lower Trestles. The event needed to be branded Nike 6.0 but still be able to stand on it’s own. Adam Haynes took inspiration from the historic location and the train it’s named for. The organic feel and sophisticated style the pr kits became pieces of art while still incorporating the 6.0 style.

Nike 6.0 — The Launch

Thu, 07 Aug 2008 00:00:00 +0000

In winter 2008, Nike 6.0 flashed the idea of building the ultimate snow park past Snowboarder mag. Made to showcase the hottest up and comers in the sport, built by the top designers at Mammoth, the dream ploughed into reality. Nemo’s branding work would be a 360 swipe at everything from PR, posters and invites, down to the event experience itself. This unprecedented event had no mold to follow, so we were on our own. To start, Adam Haynes illustrated his version of the dream park in Mammoth: rough, fun, accented in orange, it was totally 6.0. Using this as our center, we fired rad collateral at a triple target of press, riders, and fans. Our entire graphics package included screen-printed event invitations, PR kits, posters and hand-outs. Then we went real time, tricking out The Launch in physical visuals. We began by branding the face of the earth itself. Bright 6.0 orange grids sprayed in the snow before ramps marked the entire park. Worn down with every ride, they only became more 6.0: real, used, thrashed. High above, two huge helium 6.0 balloons floated in the blue skies, providing overhead I.D. Then the Seagull vehicle was packed in snow, stashed high on top of a ramp. The surreal touch let riders bang out moves over a car suspended in the air, providing a trademark/landmark perfectly in tune with 6.0’s wildstyle vibe. The five day event was a major success.

Nike 6.0 Winter 2008 PR Kit

Thu, 07 Aug 2008 00:00:00 +0000

Every season, a wave of PR materials is hurled at magazine editors. New product fights for that good look, hoping to get written up and sold out. When we packaged Nike 6.0’s Winter PR Kit, it had to hit hard to emerge from the blur. Envelopes were little. Boxes were boring. So we stuffed our tubes. Big as trashcans, the tubes were packed in with Nike 6.0 product, dropping on the press like megaton dope bombs. Their unique shape called out to be noticed. Bright orange painted on the dark black background was an abstract vision of iconic Nike kicks. Lifting the lid revealed a fluorescent orange sea of shoelaces, demanding to be explored. A stash of 6.0 gear was hidden inside: one pair shoes, one sweet hoodie, one custom 6.0 pop-color branded notebook and of course, the 6.0 winter catalogue.

VoodooPC Website

Thu, 07 Aug 2008 00:00:00 +0000

Nemo worked with Voodoo for over a year evolving and refining the Voodoo PC brand. Slated for release were two revolutionary products, and the new look and feel had to reflect the shift in direction towards a more sophisticated design language. The challenge was showcasing the new product while keeping the connection to Voodoo’s rich history. Voodoo’s Artisan/Tech approach is clearly expressed through the documentary style of the black and white photos. The Voodoo heritage has remained, and the people behind the computers are front and center. Tomorrow’s technology hand-built by passionate Voodoo engineers and designers.

NEMO Poster Project

Thu, 05 Feb 2009 00:00:00 +0000

Band posters. What more can we say—probably some of the best art / creative / design / chicken scratch that inspired us most. Since Ben and Justin had screen printing studios in their basement (and living rooms) we figured why shouldn't we be creating the posters that inspire us. So we did. Working on large scale branding branding projects that last for months, we all wanted creative control over something thats A) FUN, B) non-client related and C) inspiring. Opened up to anyone in the studio creative or not, we have been creating posters for a couple local venues in trade for beer and tickets. It's pretty rad—we get into free shows, meet the band, give away posters for free, screen print in basements, we curated and hosted a northwest poster show, have sweet ink stains on our jeans to make us look like legit artists, and shit…we're make something that we are inspired by.

Studio Nemo: Smith Whiteset

Wed, 27 Aug 2008 00:00:00 +0000

SMITH OPTICS Ad Campaign 2007

Wed, 27 Aug 2008 00:00:00 +0000

Blackbird Collateral

Wed, 27 Aug 2008 00:00:00 +0000

Mousepad, USB Key and Booklets

Blackbird Packaging

Wed, 27 Aug 2008 00:00:00 +0000

Lolë

Thu, 04 Sep 2008 00:00:00 +0000

Nemo Environment's Lolë tradeshow booth.

Nike 6.0 5-Second Slow-Mo TV

Thu, 30 Oct 2008 00:00:00 +0000

Following a series of 5-second spots we take a more artistic view of 6.0 athletes and thier sports. We were lucky enough to do a ton of practicing since the Athletes were about 4 hours late. Casey Brown and Dusty Payne (Surfers) showed up completely burnt and tired from riding in a contest (Lowers Pro) all morning/afternoon. A little later TJ Schiller super chill Canadian Ski walked in claiming to be the oldest member of the 6.0 team coming in at age 21. Dusty and Casey both took buckets of water to the side of the face in slow-mo. TJ was an amazing sport, we made him wait for the surfers to get their shots since those guys were not to stoked to be there (surfed all morning) Plus the snow was being a real bitch super hard to be consistent and fall good. We had a Canadian guy (Bishop) helping out so he volunteered to slap TJ in the face with a hand full of snow. He was hitting him hard too and it took about 12 takes to get it right. I’m sure he had a black eye on sunday.

Back That Sweet Thang Up

Mon, 27 Oct 2008 00:00:00 +0000

SMITH OPTICS 2008 CAMPAIGN

Sat, 01 Nov 2008 00:00:00 +0000

Smith Optics and Nemo have been hammering it out for six seasons. That’s lots of alcohol, tobacco and many fired-up nights of pure insanity revolving around glasses and goggles. From set designs to film, product layout to paper stock, we’re all about building brand personality through images that shape and define the Smith experience. In 2008, the bar was raised to stupid rad levels, simply by going back to the basics. The time-tested equation of athlete-driven imagery plus product was further inspired by our quest for heroes within the art world. Taking a dash of the Chuck Close approach, we treated our images to look borderline half-dead while bringing details to life, and BAM...objective achieved. The catalogs, print and digital formats all command attention and the product is elevated to hero status. As we roll up our sleeves on season number seven, the challenge is new but the constant each year is our process: go deep into the market and mags, pinpointing ways Smith can stand out in a world flooded with action and graphical barf.

Nemo Crate Skate

Tue, 28 Oct 2008 00:00:00 +0000

HOTEL MAX COLLATERAL

Sat, 26 Jul 2008 00:00:00 +0000

This turn of the century Seattle hotel, needed to shed its sordid past, so when it came time to renovate, the owners gave it a new moniker, Hotel Max. Each floor is designed to showcase floor-to-ceiling, black and white photography. Nemo designed the identity and advertsing to add some color and flare to the hotel’s black, grey and white color palette. This was truly an instance where we wanted the art and design of the hotel to shine, rather than having a wildly ornate identity system. With a logo taking inspiratioin from transit icons, we developed a system of gunmetal metallics paired with orange, red and fuchsia. This system was used on a varitety of colateral, including: print advertising, business cards, menus, brochures, website, shower curtains and even a vibrator box (these are not your typical hoteliers).

HOTEL DELUXE COLLATERAL

Sun, 26 Oct 2008 00:00:00 +0000

Provenance Hotels wanted their fifth hotel to be imbued with a sense of glamour from days gone past, 1930’s Hollywood to be exact. Our task was to give the hotel’s identity a sense of rich history without the feeling cobwebs and mothballs. The first challenge came in the name. Usually anything called, “Deluxe” is probably the furthest thing from it. So we strategically focused on the “Luxe” and surrounded it in a stylized chandelier from the hotel’s entryway. Once we settled on the logo, the rest of the collateral fell into place; sepia tones, warm parchment, period photography, ochre and a playful lavender to sex things up.

SMITH OPTICS PRODUCT GRAPHICS

Tue, 16 Sep 2008 00:00:00 +0000

In 2003, SMITH knew that there was a market for more than standard black and primary colored goggles. There was a new trend developing. Consumers were starting to demand more than just a functional goggle, it had to look good too. Companies were experimenting with painting and applying graphics to goggle frames and straps and SMITH was one of these early pioneers. NEMO partners with SMITH to forecast trends, create progressive graphics, push manufacturing capabilities and establish unique artist collaborations.

NEMO LOGOS

Tue, 16 Sep 2008 00:00:00 +0000

NEMO Orange, Nails, Interstate

Tue, 16 Sep 2008 00:00:00 +0000

At our company party, Jeff Bartel proposed a NEMO design challenge. Everyone wrote three design elements on seperate pieces of paper: a color, a typeface and an object. The winning ideas were drawn at random out of hats and became the guidelines for the challenge. In this case, Interstate as a font, orange for the color and nails. The results follow...cool stuff and bizarre interpretations.

Nemo Beard Off

Sun, 16 Mar 2008 00:00:00 +0000

Stapled & Torn

Thu, 30 Oct 2008 00:00:00 +0000

Stapled and Torn is a poster show featuring some of the most influential poster designers of the Pacific Northwest. Work from 33 RPM, Josh Berger, Casey Burns, Erik Blad, Guy Burwell, Mike King, Art Chantry, Aaron Draplin, Gary Houston, Pete McCracken, Modern Dog, Elizabeth Morrow McKenzie, Jon Wippich, Dan Stiles, Patent Pending, Tyler Stout, Shawn Wolfe, Lee Zeman, Nemo Design, and more...

NIKE BOOTS

Wed, 30 Jul 2008 00:00:00 +0000

Still got my nike boots.

Blackbird Limited Edition Graphics

Sun, 02 Nov 2008 00:00:00 +0000

Picture that inkjet printer that comes free with any $150 purchase. Hard to believe that doorbuster is a distant (okay, real distant) cousin to the HP/Blackbird: Five thousand clams worth of badass Intel Core 2 Extreme processing power and liquid cooled CPU/GPU tucked inside a premium vented aluminum case. Designed for die-hard gamers, creatives, and all lovers of overclocked gigahertz. Working with HP on the launch of said Bird, we knew the core gaming community would be skeptical of the straight-laced consumer electronics giant. The 518 Dedication Edition was a way to make an exceptional product even more L33T: A run of 518 limited and loaded machines available for pre-order. These maxed out, well bundled units were emblazoned with a sharp grid of signature graphics created by Nemo’s Christopher Douglas. The flowing design lines reflect the Blackbird’s superior speed and artful engineering. In addition to skinning the 518, Nemo also designed the entire purchasing experience, from interactive site to packing box and user’s manual. Pre-release street cred came quickly, generating PR for the official release as well. HP even bestowed us a Circle award for our 360 approach to creating a unique consumer experience. The real satisfaction, though, came when the whole run of 518 Blackbirds sold completely.

Big Green Ball

Tue, 19 Aug 2008 00:00:00 +0000

StudioNemo on Yobeat.com

Thu, 11 Sep 2008 00:00:00 +0000

YoBeat recently took a keen eye to StudioNemo, and put up the video from our last art show on their site. We love YoBeat and so should you. They are full of content making fun of a world that takes it’s self too seriously at times, I’m talking of the “action sports” world. Some of you know what I mean. Anyways, Holler at YoBeat!

Snow Day Slider

Mon, 15 Jan 2007 00:00:00 +0000

Communication Arts Gives Props to Nike 6.0 Site

Mon, 20 Oct 2008 00:00:00 +0000

Communication Arts Gives Props to Nike 6.0 Site

Nike 6.0 POV

Fri, 31 Oct 2008 00:00:00 +0000

In 2006 Nike 6.0 was incubating a team of new generation action sports athletes. Their young crew was awesome but unknown, and not ready for prime time as iconic Nike superstars. We translated the energy of action sports through creativity (read: illustrations) rather than typical action photography. Our man Adam Haynes provided high detail line work that told stories around each sport in vertical publications. We partnered with the Brazilliant animators at Lobo to create the TV campaign, covering surf, skate, snow, BMX, moto, and wake. The action was stitched together via a POV view, providing the visual rush of dropping into transitions within each environment. Squeak E Clean hooked up the beats and sound design. The media flight brought the spots to MTV, Fuel, ESPN2, and Cartoon Network. On a lark, somebody at Lobo entered the whole to-do in the One Show; 17,000 entries from 54 countries later, and we ended up with a Silver Pencil for broadcast design. Sweetness.

VOODEW DOUGHNUTS

Fri, 10 Oct 2008 00:00:00 +0000

Nemo teamed up with Fuel TV to promote their show Dew Underground about the Dew Tour in Portland. We came up with the dewy and sticky idea of collaborating with Voodoo Doughnuts to create the Mountain Dew doughnut, known from here-out as the Voo Dew! Nemo’s Chris Hotz explains the process that leads up to a special doughnut - it ain’t simple… i suppose i should let bare my past for this project. you see, from the time i was 16 thru 23, i was on a strictly mountain dew diet. i didn’t drink water, or milk, or beer, or god forbid, coke products, ONLY mountain dew. at one point the Dew people told me i was drinking so much it was bad for my heart and i needed to stop. instead i asked for some coupons and like good americans, they gladly obliged. so with that in mind, this collaboration was actually pretty easy to come up with. the AST Dew tour only happens in a few very lucky cities, portland being one of only five venues. so as a city, we’re pretty fortunate.. we started to think about how lucky portland is to have such a cool and creative culture. those, “Keep Portland Weird” stickers are for a reason. as far as portland-centric institutions, Voodoo Doughnuts is one kick ass independent doughnut shop. i mean seriously, a maple bacon bar, genius… it almost seems like they make doughnuts that they dare you to eat. so as we started brainstorming, we threw out the idea of a Mountain Dew flavored doughnut. and honestly, i was thinking more about the color and the presentation, but when we contacted the VooDoo guys, they we’re all about getting the flavor JUST right. boiling down Mountain Dew into a syrupy reduction, lemon lime additives, caffeine powders, adding lemon sprinkles, laboring the color of the frosting. the first taste tests were unbelievable. the second test brought back memories from my childhood. damn i’m thirsty.

Top Rated: Nemo's Timberline Lodge Site

Wed, 14 Jan 2009 00:00:00 +0000

The Word Press community has been keeping Nemo's recently completed Timberline Lodge Site in the Top Rated Showcase category based on The site's implementation and use of Wordpress.

AIGAPSU Students Tour Nemo

Sat, 10 Jan 2009 00:00:00 +0000

We gave the AIGAPSU graphic design student group a tour of Nemo yesterday and they were as stoked as we were to have them! We've met a few of our current designers and developers from our Nemo Factory Tours and always enjoy the volley of experience and inspiration, curiosity and conversation. We sent them on their way with some cool stickers and T-shirts and they got back and posted all their photos to Flickr. Check them out here.

Poster Project #21: Talk Demonic by Adam Bagerski / Ben Guernsey

Tue, 10 Feb 2009 00:00:00 +0000

Lumberjax

Tue, 28 Jul 2009 00:00:00 +0000

A strong sport needs bold visuals. Nemo redesigned all stadium signage, team collateral and logos to raise the aesthetic of the Lumberjax and establish a graphic look that hits as hard as a Jax cross-check.

Nike Trainer 1

Mon, 28 Sep 2009 00:00:00 +0000

In 2009 Nike Training needed a re-up, honoring the heritage of their iconic Trainer 1 shoe while introducing innovative performance technologies only Nike can deliver. Enter Nemo, with our keen eye for cultural relevance, creative storytelling, and “below average” gym class attendance record. Our mission: Introduce the new Nike Trainer 1, celebrate the Nike athletes who take training to a new level, and spark a revolution in training for athletes around the world. Basically your average Monday at Nemo HQ.

Major League Soccer

Thu, 15 Oct 2009 00:00:00 +0000

The Portland Timbers are a USL soccer team with a rich history and a committed army of fans. In 2011, the Timbers will be reborn as an MLS team. Everything from team uniforms to PGE field will be elevated as the Timbers go from local to national. It’s critical we keep the fans informed and inspired during the transition, and spread the excitement to the greater community of Portland: things just got major. To highlight the changes coming to the Timbers program, Nemo launched portlandmls2011.com. The platform acts as a central hub of information for fans, and is the first part of our 18-month campaign building up to opening day kick-off.

HP Beats

Tue, 03 Nov 2009 00:00:00 +0000

HP's Experience Marketing team contracted Nemo to lead the design charge for their HP Envy Beats LE product website. The HP Envy Beats LE site served the dual purpose of telling the story of HP's collaboration with Interscope Records' Beats brand and showcasing HP's newest top-of-the-line notebook. Working closely with HP, Interscope and Zeta Interactive, Nemo was tasked with designing a User Experience to inspire desire and inform the curious. Nemo provided the Information Architecture, developed copy, and created an over all look and feel that lives up to the premium position and high quality of both the HP Envy Beats LE notebook and the Beats by Dre Headphones.

Asymbol Gallery

Fri, 29 Jan 2010 00:00:00 +0000

"With a web design that imitates a gallery space, the Asymbol site makes viewing the work approachable and intuitive." - coolhunting.com Asymbol Gallery is a collaboration with Travis Rice, Tim Zimmerman, Mike Parillo and Claire Johnson. Designed to be a space to showcase the value and significance of the creative forces behind action sports, the site allows users to immerse themselves in the art, the stories, and the people behind it. Art and photos that were once relegated to snowboarding's past are now available for purchase as premium archival prints with custom framing options. Unlike many art websites which focus on efficiency, Asymbol Gallery provides an intimate and curated experience that encourages exploration. Additionally, visitors can experiment with framing options to create a unique presentation for their artwork. Customization is made fun with a light-hearted sizing tool. Nemo designed the Asymbol site from the ground up including brand look and feel, information architecture, user experience and customized development of the ecommerce engine. asymbolgallery.com

TIMBERS TV

Thu, 13 May 2010 00:00:00 +0000

When your official team mascot carries a chainsaw it kinda sets the stage for what comes next- unquestioned intensity, unrivaled passion. As the Portland Timbers enter their final season in the USL before making the jump to the ranks of the MLS in 2011, Nemo was asked to celebrate the essence of the Timbers Fan experience. To capture the Timbers supporter’s creativity, passion, and authenticity in action Nemo enlisted the help of our friends at Kamp Grizzly. Before a sell-out crowd at PGE Park, a team of lensmen spent the day with the famed Timbers Army capturing the action and intensity in dynamic Cannon 7D hi-defness to create a cinematic feel. When combined with a soundtrack of chants and cries from the Timbers faithful, YOU CAN’T FAKE THIS lives loud and proud as the simple truth that the Portland Timbers offer a brand of soccer no other town or team can touch. From the Timbers Army core to the first time fan, the interweb’s been buzzing with praise by way of tweets, posts, comments, likes, and views. “My goose bumps got goose bumps. Thank you Timbers! God Bless them boys in green.” “Watched it over and over and over. So badass.” “Shivers, chills, goose bumps…I’ve got them all. I love what is happening with Timbers soccer…Huge things to come.” “Take that Seattle. The Timbers really do put the Sounders to shame...What's that old saying? It's not the quantity but the quality.” But don’t take their word for it. If you’re in Portland, have a pulse, and want to join the madness come down to PGE Park and prepare to get loud. You gotta go to know.

Salomon Snowboards Website

Thu, 02 Sep 2010 00:00:00 +0000

In the wake of launching their new brand mantra "Ride for Real," Salomon Snowboards set out to dramatically refresh their web presence to clearly communicate their updated point of view. Clean and corporate is replaced with a rich worn aesthetic, bold type, and robust functionality. It's easy for riders to get stoked for the upcoming season with a wealth of full-screen video, blog content, and a seamless filter tool helps them find the perfect gear. CREDITS Nemo - Visual and User Experience Design Instrument - Information Architecture and Web Development

Bonfire Snowboarding Website

Wed, 01 Sep 2010 00:00:00 +0000

Bonfire Snowboarding has a wealth of rich blog content and a library of engaging videos. For their newly redesigned website, Bonfire chose to place this branded content front and center in order to take full advantage of storytelling guaranteed to get core riders excited about the new season. Bold, clean aesthetics complement the graphic fabric patterns of the 2010/11 season. Robust filters and contextual links help riders find the perfect kit for opening day on the mountain. CREDITS Nemo - Visual and UX Design Instrument - IA and Web Development

Timberline Lodge Website

Mon, 30 Aug 2010 00:00:00 +0000

Historic and iconic, Timberline Lodge is selling more than accommodations and lift tickets. They are selling an experience. What better way than through the words and images of those who have come before? Timberlinelodge.com utilizes photos and video posted by actual Timberline guests to provide a preview of a typical resort experience. This site offers rich storytelling, and one-click access to the most popular functions on the site. By utilizing the WordPress blog platform for its back-end, the site allows for dynamic content updates while providing the opportunity for participation at every level. A robust set of social networking tools were implemented making it easy for users to share their own Timberline experiences.

Bell Helmets “A Moment In Time” Road campaign

Thu, 22 Apr 2010 00:00:00 +0000

It is not uncommon to find a Bell rider in cycling’s most exciting moments. For the 2010 Road Helmet line we created an ad program that could seize those moments and properly frame them within their place in time.

Bell Vortex Helmet “Steam Punk Still Life” Campaign

Wed, 12 May 2010 00:00:00 +0000

The Bell Vortex is a modern interpretation of Bell founder Roy Richter’s vision of affordable, stylish and effective head protection: Snell 2010 protection and 12 premium colorways for under $170. Damn. The ad creative sparks an immediate desire for the product. A deeper look reveals the unprecedented value within its segment.

Bell Helmets “Bird’s Eye” dirt campaign

Tue, 31 Mar 2009 00:00:00 +0000

With Bell’s line of dirt helmets we wanted to rethink the way helmets are traditionally portrayed on riders. Shooting the “Bird’s Eye” view allowed us to show the helmet on a rider in an original way while still giving the viewer legit action in an intriguing environment. Josh Letchworth’s talent for lighting and exposure give it that je ne se qua that takes it over the top. We love these.

Bell Star Helmet “Night Rider” Campaign

Thu, 02 Jul 2009 00:00:00 +0000

The Bell Star is the godfather of modern motorcycle helmets. Evel Knievel rocked one. The innovation and attention to detail executed by Bell Helmets when updating this modern classic is staggering. Nothing was missed. To support the Bell Star, we created a visually rich experience that speaks to the confidence, style and performance embodied by the product.

MX Helmet ad campaign

Wed, 11 Mar 2009 00:00:00 +0000

For Bell's Motocross helmet line, our primary challenge was to create an ad strategy that would showcase their top-tier MX athletes while still giving prominence to the featured product. Because the ads were due to their respective publications the day after a race, the ads were produced in a single day using fresh race-day photos. The ad system had to support the quick turnaround and be flexible enough to support a victory should a Bell athlete win. And with James Stewart on the roster, that was often the case.

ESPN.com/Action TV Spot “The Clapper”

Fri, 22 Oct 2010 00:00:00 +0000

“The Clapper” TV spot takes the viewer on a transmedia journey jumping from format to format as Adam Salo, ESPN.com/action’s highly respected skateboarding editor describes the passion and care they put into their coverage and original content.

Nike Baseball Logo

Thu, 21 Oct 2010 00:00:00 +0000

Nemo was tasked to create a lasting logo for Nike Baseball. A mark that would embrace the heritage of the sport and the legacy of the swoosh. We began compiling hallmark images of the game and juxtaposing them with the swoosh. We ended where every game is hinged: home plate. Starting this season, the new mark will adorn gear from World Series winners to little league beginners.

Comm Arts Web Pick Salomon Snowboard Website

Thu, 16 Dec 2010 00:00:00 +0000

Nemo gets some love from Communication Arts as salomonsnowboard.com is featured as their Web Pick of the Day — Salomon offers up an authentic, robust experience to get riders stoked on the 2010/11 season.

Bell & Giro Helmets OneStep Fit System

Mon, 07 Feb 2011 00:00:00 +0000

For the launch of the “OneStep Fit System” children’s Helmets, Giro and Bell Helmets needed a way to communicate the benefits of their new technology to both consumers and dealers. Nemo answered with a simple, yet affective story told through print, web, and video. Across all mediums, the message is clear: Helmets should be quick, easy, and fun. All of these ingredients are necessary to keep parents and young ones happy on their bikes. After all, wearing a helmet should be a no-brainer. Big props to Wilderness and Aaron Draplin for the OneStep logo.

Project Aries2010

Fri, 05 Mar 2010 00:00:00 +0000

In an effort to raise awareness and spark enthusiasm for the Nike Snowboarding brand, Nemo and Nike Snowboarding saw the opportunity with the Winter Olympics in Vancouver CA to launch ARIES2010, snowboarding’s first time capsule celebrating snowboarding’s history, product innovation and personalities. The ARIES2010 Time Capsule project is a multi-disciplinary experience blending historic archiving, documentation, artistic curation, physical installations and educational and entertaining events. The full project came to fruition at the Boardroom, a key snowboarding retailer located in Vancouver, CA. THE INSTALLATION INCLUDED: + Time Capsule + ARIES2010 commemorative Book + Historic & cultural artifacts + AREIS2010 commemorative t-shirts + Limited edition Aries2010 nesting dolls + ARIES2020.com website + Snowboarding photography retrospective For a comprehensive look at Project: Aries2010, visit the website: http://www.aries2010.com For more high quality video and download, go to our vimeo page: http://vimeo.com/9950982

Vapor Series Catalog

Mon, 14 Feb 2011 00:00:00 +0000

Nike Athletic Training introduced a new Vapor Series line for SP/SU 11. The new product offering revolves around 3 characteristics: super light, ultra strong, and FAST. Nike needed a book for their sales force to educate buyers on the differences between the Vapor Series and Nike’s other lower level footwear and apparel lines. Nemo crafted a catalog that visually translates the benefits of this new top tier gear. The key product pages were printed on clear acetate to convey how lightweight and fast the Vapor Series products are.

The Birth Of Big Air Film Screening

Tue, 07 Dec 2010 00:00:00 +0000

Nemo Design presents The Birth of Big Air, a 60-minute documentary film featuring BMX legend Mat Hoffman in his pursuit to go higher on a bicycle than anyone ever thought possible. The Birth of Big Air chronicles Hoffman’s influence on BMX: the physical and emotional strains of riding at his level, and how he continued to question conventional thinking, ultimately leading him to set a World Record. Our special guest, Mat Hoffman, will join us for the event. Legendary BMX Historian and Nemo creative director Mark Lewman is a longtime friend of Hoffman. Together, Lewman and Hoffman executive produced The Birth of Big Air for Dickhouse Entertainment with Jeff Tremaine, Spike Jonze, and Johnny Knoxville. The project is part of ESPN Films 30 For 30 series, featuring epic stories of sport told by contemporary filmmakers. A $5 donation gets visitors into the screening. All proceeds, including a raffle for Hoffman bicycles and Bell Helmets, will benefit Mike Vincent. Mike Vincent is a BMX rider and longtime friend of Hoffman who suffered brain injuries and loss of vision after being struck by a car in 2008. UPDATE: Thanks to the 200+ who came to see the film, meet Mat, and support Mike Vincent. Thanks also to Jared Souney for the B/W images.

Smith Optics 2011 Packaging

Wed, 16 Mar 2011 00:00:00 +0000

Its just packaging right…who really cares? Answer…Everyone. Packaging is part of the consumer experience and with it comes the responsibility to do it right. Smith Optics is a premium Snow, Sun and Moto brand and the packaging needed to represent that. So we sat down, rolled up our sleeves and decided black and more black is the answer. Pulling cues from the latest Smith campaign, we scrapped the existing packaging and stepped it up by utilizing strong type, a cohesive label color system to represent the consumer categories and the aforementioned wickedness of black and more black. On top of all that we brought in hits of foil stamping for the highest end product, high gloss juxtaposed with matte soft touch treatments for the mid-grade products and straight gloss for the lower end…all this married in black. In layman's term…it's bad ass. Get out to your local store and buy up some Smith product for the Back In More Black experience.

Globe Bicycles 2010 Catalog

Thu, 17 Jun 2010 00:00:00 +0000

We are in the midst of a bicycle resurgence; the first of it’s kind since 1970. With the popularity of cycling on the rise, respected cycling vets, Specialized Bicycle Company, were well positioned to meet the demands of this boom. SBC set out to relaunch their line of city-inspired Globe Bicycles. The focus of their new initiative was centered around design. Nemo, being rooted in smart design and bike culture, was the perfect fit. We were challenged to design and create Globe’s first stand-alone catalog to accompany the anticipated product launch. Globe’s new tone was considered in every aspect of our efforts: paper, size, DIY ‘zine style layout, and the streetwise images of friend and action photography icon Tobin Yelland. The two day photo shoot was scripted, casted, and art directed by Nemo. Our collaborative efforts produced an authentic take on the modern urban cycling culture. This natural approach to the catalog creation paired seamlessly with Globe’s new direction of effortless, understated, classic bike design. Anytime we work with people who value design, sunshine, and pedaling with friends is an endeavor we'll gladly be a part of.

The Secret Sauce of Awesome Design book

Tue, 12 Apr 2011 00:00:00 +0000

With the intention of showing appreciation to our top-shelf clients and industry patrons, Nemo published a book of literary libation. Not only is this promotional piece meant to be shared (don't be greedy), it is a nod to our new-hire ritual of "hazing by hot sauce" in which new employees must endure a spoonful of the hottest of sauces: Vicious Viper. This book is an example of how we do everything here at Nemo; keep it fun, and keep it real.

Nike 6.0 "Make it New" Campaign

Thu, 01 Apr 2010 00:00:00 +0000

Action sports roots run deep here at Nemo. We were here long before the term "Action Sports" existed - so you know we know. That is why time, after time, we do the creative strategy and design for global, culture driven like Nike 6.0. We designed this comprehensive campaign from the ground up, starting with a new direction of the '09/10 season. By choosing one of the most prevalent themes running throughout all of action sports, progression, we were able to credibly communicate to a broad audience. Progression in Action Sports isn’t a one-upping thing, it’s the constant pursuit of your personal best. This universal ideal is identifiable across all audiences, from seasoned pros to first timers to fans. This insight is the meaning of “Corizontal” as defined by Nemo creative director Mark Lewman. The “Make It New” campaign turns the action mantra into a visual aesthetic. We use elements such as wheat paste and cardboard to communicate the ability to see the potential to make something creative out of something utilitarian. We juxtapose these materials with highly expressive photography and the handcrafted assemblage of a curator/collector. It comes together to provide a new way of seeing the athlete and their action. Bikes and boards, progression and expression, friends and fun… We do this type of work all day and love it.

2010 Nemo Work Reel

Sat, 11 May 1991 00:00:00 +0000

That's a wrap! Enjoy a quick look at our year in review. It's easy to see the talent, enthusiasm, and authenticity we bring to every project. A closer look reveals our imperative commitment to the strategy behind the design; without it, you simply have a pretty picture. Creating a meaningful connection with our audience isn't just ephemeral advertising jargon, it's the difference between an accepted brand and a truly respected brand. That's why global companies like Nike, Bell, Smith, ESPN, Salomon and Bonfire trust Nemo to lead their creative. On location, on brief, and on point... 2010 sure was a good one. We think you'll agree. 2010 Nemo Work Reel http://vimeo.com/24291197

Nike Vision

Fri, 20 May 2011 00:00:00 +0000

Nike Sportswear was about to enter its second season with its vintage eyewear collection. In planning the new season, their key concern was to create a look that would work harmoniously with the classic silhouettes within the NSW line and speak to their global, style-loving audience. Nemo was asked to bring this look to life, setting the direction of the campaign's print, retail, and digital extensions. We started this process where Nemo begins all of our projects: What are the truths at the core that will resonate with a larger audience? Knowing that we had a nostalgic, sun-inspired product, the solution to tell the surf story of Southern California was a perfect pairing. Nemo’s Art Direction and "day in the life" script allowed the shoot to happen naturally, resulting in authentic moments. Also, by casting models who actually live the lifestyle enabled us to capture their real energy that people can relate to. That relateability, and brilliant design direction, led to FWA taking note to Summit Projects' web layout on their public shortlist. Special thanks to photographer Embry Rucker, Summit Projects, and Nike Vision for collaborating on this fun in the sun project.

Converse Skateboarding

Thu, 15 Jul 2010 00:00:00 +0000

The launch of Converse skater Rune Glifberg's signature shoe "The Allston" was intended to both introduce Converse Skateboarding to the masses and make it unmistakably clear that Converse Skateboarding and Rune stood for originality and creative disruption. Nemo was briefed to create a scalable campaign, with skate-authenticity being paramount. Nemo collaborated with Converse Skateboarding to develop an inventive, visually arresting campaign that would speak to both core skaters and a mainstream audience. “Seeing is Believing” is what resulted. Combining both new technology with 3D cameras and old technology of dazzle camouflage (utilized in WWI to confuse German U-Boat commanders), we were able to create a totally new visual environment to experience Rune’s awesome lines. These videos coincided with a 3D print campaign published in core skate magazines and thousands of mailers, again, speaking to both core and mainstream audiences. The campaign culminated with a Converse 3D take-over of The Skateboarder Mag and a huge presence at the Summer X Games. Rune even earned the cover of Skateboarder that month. With the help of Nemo’s expertise, and an introduction like that, Converse Skateboarding was welcomed to the skate community with open arms.

Nike 6.0 "The Chosen Campaign"

Mon, 06 Jun 2011 00:00:00 +0000

On June 2, 2011, Nike’s action sport Just Do It campaign, The Chosen, launched in a truly epic way: The multi-million dollar TV commercial was featured on the Nike.com global home page and driven by a ubiquitous media buy that included airing during NBA Finals, as a trailer in theaters before the summer blockbuster movies, and across Europe, South America, and Asia. During the first 24 hours the video content accumulated 100,000 views on YouTube alone, reaching over 4,000 viewers an hour, and counting (NOT including broadcast TV and theaters). Nemo’s role in this epic campaign was to create the global art direction, photo direction, retail experience, product story visualization, print, and posters. But it goes much deeper. The iconic sports movement actually began 7 years ago with an insight: there is a new generation participating in action sports. Resonating with this audience required building upon the values of the core, and bringing it to a broader audience. Since 2005, Nike has worked with Nemo to create the 6.0 brand. As a strategic and creative partner for Nike 6.0, Nemo’s unrivaled category insights and expertise has been used to set the art direction over 13 seasons, executing over 1200 projects across every media worldwide, helping establish 6.0 as a commercial powerhouse in Nike’s $390M action sports revenue. We are tremendously proud of our work on Nike 6.0. The Chosen is the latest and largest effort that combines the pure energy, creativity and untapped potential of the athletes with storytelling and experiences that are accessible to youth everywhere. Shout-outs to 72andSunny for the video and Instrument for the website.

Smith Optics 2011

Thu, 30 Jun 2011 00:00:00 +0000

2011 Smith Optics campaign by the numbers: 373 goggles shot, 106 helmets shot, 218 pages of catalogs designed, 2 location shoots, and 1 international airport shut down for hours (yep, that's right). Smith Optics proudly reigns as the #1 goggle brand and #2 helmet brand in North America, #1 sunglass brand in the outdoor category, and a top 5 sunglass brand in the highly competitive sun category. How did all of this happen? Read on. This season we were challenged to bring to life a consistent, unifying message and visual center that could be shared with 4 disparate categories within Smith's line: snow, sun, motocross, and their military elite line. Smith had found that their “We make the great days better” statement resonates well with all of their audiences. This is a perfect Corizontal message that anyone can identify and adopt. This maxim is the focal point of our campaign. With the centerpiece in place, it was time to compose this massive effort’s storyline. After years of suggestion, we were green lit to organize Smith team photo trips. This was the perfect opportunity to capture and illustrate how Smith truly “makes the great days better”, as proven by their athletes. Nemo was able to art direct, shoot (lifestyle photography by Mark Welsh), and orchestrate a year’s worth of assets to be used in ads, web, catalogs, POP, etc. By streamlining this complicated process, all of the assets were directed, designed and deployed by Nemo. This proved to be of great value to Smith and the campaign. The result is a cohesive story woven throughout all of their categories, a visual center providing guidelines for international distributors to ensure global consistency, and firmly positioning Smith Optics as leaders in eyewear and helmets. In the words of Jay Floyd, long time Smith Art Director, "A true ass kicking!"

Ecopop Posters

Tue, 19 Jul 2011 00:00:00 +0000

We love posters at Nemo, and clients with good intentions. That is why working with ecopop has always made for a great fit. Most recently we were asked to create compelling poster art using the client's powerful slogans. We started with type driven design then went to color blocking and overlays that would produce well when screen printed. Clean design, packed with ecopop's personality, and resulting in collectable poster art that can change the world. Available for purchase at http://www.electricityshowroom.com/

Specialized Equipment

Thu, 08 Dec 2011 00:00:00 +0000

You would assume that a global bicycle brand would devote little energy in something as small as a water bottle, right? Think again. The story and success of the Specialized water bottle dates back to the early days as one of their first products. Unsatisfied with the stiff plastics, inconsistent colors/graphics, and delayed production time in importing bottles from Europe, Specialized set out to make the best bottle available. And they did. This year, once again, Specialized reinvented the water bottle. As one of our first projects for Specialized Bicycles Equipment group, we were asked to name their best bottle yet. The new bottle was focused around three key benefits: effortless flexibility, high flow, and pure taste. With creative collaboration and our previous naming project experience, we arrived at a name that could tell Specialized's unique water bottle story perfectly: the Purist Hydroflo. Even though our flexible bottles don't clink like glass, we'll toast to our first of many awesome projects with Specialized Equipment.